Events

Sep 17, 2014

Drama League Charity Auction

Aug 26, 2014

Schmackary’s ALS Ice Bucket Challenge

Feb 24, 2014

Stars Working at Schmackary’s for Kids Night on Broadway!

Every day this week we’ll have stars working behind our counter in support of Kids Night on Broadway!

Schedule of Broadway Talent

Monday: Murder For Two (4-5pm)
Tuesday: Once (3pm-5pm)
Wednesday: Avenue Q (4pm-6pm)
Thursday: Mamma Mia!, Gentleman’s Guide to Love and Murder (4pm-6pm)
Friday: Beautiful: The Carole King Musical (4pm-6pm)

Shows and talent subject to change- stay tuned for special guests each day!

Dec 06, 2013

Zachary “Schmackary”‘s 30th Birthday Bash!

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Zachary “Schmackary”‘s 30th Birthday Bash at New World Stages TimeOut Lounge. Featured performances by Ellyn Marsh, Lesli Margherita, Cory Cott, Kate Rockwell, Lynsey Buckelew, Marti Cummings, Marissa Rosen, and Zachary as well as videos from staff, customers, Jen Cody and Hunter Foster, Mark Fisher Fitness, and Kristen Chenoweth!

Nov 15, 2013

King of New York Cookie

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Schmackary’s created the “King of New York” cookie in partnership with Newsies, Disney Theatrical, and Serino Coyne

 

Oct 31, 2013

Wicked 10th Anniversary

 

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Wicked 10th Anniversary Cookie!

Oct 30, 2013

2013 Food Network Wine and Food Festival

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Food Network’s 2013 Wine and Food Festival- Grand Tasting

Sep 22, 2013

Broadway Flea Scavenger Hunt

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Schmackary’s teamed up with BroadwaySpotted with a prize donation for their annual Broadway Cares / Equity Fights AIDS Broadway Flea Market scavenger hunt.

Sep 20, 2013

The Drama League Auction- Private Baking Lesson with Zachary Levi and Zachary Schmahl

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Auctioned a private baking lesson with Zachary Levi and Zachary “Schmackary” Schmahl for the 2013 Drama League Auction. The lesson received the most bids of all auction items and raised over $7000 for The Drama League.

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Sep 06, 2013

The Tempest at The Public Theater

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Schmackary’s provided cookies for opening night of The Public Theater’s first Public Works performance of The Tempest at The Delacorte Theater

Aug 20, 2013

Stomp! Scavenger Hunt

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Schmackary’s participated in a scavenger hunt for STOMP

Aug 06, 2013

InterContinental Kids Baking with Rosie’s Kids

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InterContinental Times Square and Schmackary’s created an event where Zachary “Schmackary” taught a group of students from Rosies’ Theater Kids how to make two new flavors, Funfetti and Chocolate Explosion. The students then decorated their cookies with frosting and sprinkles and were able to take them home or enjoy them at the event.

Jul 02, 2013

Jimmy Awards

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Schmackary’s donated cookies for the 2013 National High School Musical Theater Awards (AKA The Jimmys or NHSMTAs). Cookies were donated for the participants and the hosts, Laura Osnes and Santino Fontana.

Jun 01, 2013

Broadway Bakes

Broadway Bakes, a fundraising program we created this spring to raise money for Broadway Cares/ Equity Fights AIDS, raised over $8000 for BC/EFA. Broadway stars worked behind our counter for a week and donated their time, tips, and memorabilia from their shows in support. We also donated half of proceeds from that time window to Broadway Cares.

For more information, see our Community page and visit http://broadwaybakes.com. Broadway Bakes is an annual event- stay tuned for next year in May 2014!

May 12, 2013

Our One-Year Anniversary / Birthday Bash!

Broadway is all about dreaming big! Growing up in Lincoln, Nebraska, theatre was my passion and Broadway was my dream. In 2008, I moved to New York City to pursue that dream on a full-time basis. My life was filled with acting by day and making cookies at night to relieve stress and fuel my creativity. You see, my goal wasn’t to make good chocolate chip cookies – I wanted to try new things; experiment, create, and challenge myself to make something fresh and original. Soon, baking cookies became an obsession and with the encouragement and support of my friends and family, Schmackary’s was born. At first, I started by selling cookies from my Hell’s Kitchen apartment, and in a year our storefront at 45th & 9th opened in May 2012, with the goal of making incredible, interesting, and innovative gourmet cookies.

One year, thousands of smiles, and over $1 million in sales later, Schmackary’s has officially made it on Broadway! Thanks to my staff for caring, to Broadway for embracing us, and especially to all of our loyal customers for making our 1st year a huge success!

As Frank Sinatra says, “If you can make it here, you can make it anywhere.” Well stay tuned – because Schmackary’s has even bigger dreams for the future!

Watch out cupcakes, we’re coming to get you!

~ Zachary “Schmackary” Schmahl

Apr 18, 2013

Nikolai and the Others at Lincoln Center

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Schmackary’s provided cookies for events surrounding Nikolai and the Others at Lincoln Center as well as cookies for the New York City Ballet Young Patrons Circle.

Mar 18, 2013

Liza and Alan- Liza Minnelli’s Birthday Party

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Provided cookies for the after party for Liza and Alan (Town Hall) and Liza Minnelli’s birthday party

Mar 11, 2013

Songs for a New World (XL)

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Provided cookies for Songs for a New World at XL Nightclub

Mar 04, 2013

Submissions Only

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Filming in Schmackary’s for Submissions Only Season 3 with Jeff Blumenkrantz, Kate Weatherhead, and Andrew Keenan-Bolger

Jan 20, 2013

TedX Broadway

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Crowds of people waiting to try Schmackary’s cookies after Zachary “Schmackary” Schmahl’s TedX Broadway talk

Jan 20, 2013

TedXBroadway Zachary Schmackary’s Ted Talk

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Zachary “Schmackary” Schmahl gave a Ted Talk on his journey and relationship to the Broadway Community

 

Nov 20, 2012

The Trevor Project Fall Fete

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Donated cookies for  a cookie table at Trevor Project’s 2012 Fall Fete

 

Nov 12, 2012

Cornell Hotel Show

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Cookie table at Cornell’s annual hotel show in Bryant Park

Nov 10, 2012

I Love the 1880’s (The History Channel)

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Custom branded cookies for the premiere of The History Channel’s I Love the 1880’s

Oct 21, 2012

2012 Food Network Wine & Food Festival- Shake and Bake

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Shake and Bake event at Food Network’s 2012 Wine and Food Festival. Hosted by Whoopi Goldberg, Questlove, and Chef Art Smith at Yotel NYC. Featuring Pumpkin Spice and Candied Yam schmalls.

 

Oct 17, 2012

Thomas Roberts’ Wedding

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“Schmackary’s Cookies in Hell’s Kitchen supplied cookies with a shot of milk.”

Sep 17, 2012

MMC Theater 3rd Annual Kick-Off Event!

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“Intern-alumnus Maggie doesn’t want to share. If you haven’t had Schmackary’s cookies before, you’re missing out!”

Sep 16, 2012

Bloomingdales Demo

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Cooking demo in the Bloomingdales NYC kitchen. Audiences were taught to make Caramel Apple Crisp and Sweet Corn cookies.

Jul 25, 2012

Facebook Hackathon

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Created Facebook branded cookies for Facebook’s Hackathon

 

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