Broadway Bakes



Thank you for your interest in BROADWAY BAKES, Schmackary’s annual charity event in support of Broadway Cares / Equity Fights AIDSThis year, Broadway Bakes will be held May 15-19th and falls on our store’s 5-year anniversary! It’s guaranteed to be an incredible line-up of stars raising money for a great cause!

During Broadway Bakes, some of the biggest names on Broadway work behind the Schmackary’s counters raising money for Broadway Cares / Equity Fights AIDS. Half the proceeds from cookie sales and 100-percent of the tips generated while the Broadway stars are working at Schmackary’s goes directly to Broadway Cares/Equity Fights AIDS. In the past three years, Schmackary’s Broadway Bakes event helped raise over $38,000 for Broadway Cares / Equity Fights AIDS.

Stars who have appeared at Broadway Bakes over the past three years are:

Adam Jacobs, Alex Wong, Alysha Umphress, Andrew Keenan-Bolger, Andy Kelso, Anika Larsen, Audra McDonald, Ben Fankhauser, Benj Pasek, Beth Malone, Blake Whyte, Brian J. Smith, Celia Keenan-Bolger, Chris Rice, Christopher Sieber, Ciara Renee, Clay Thomson, Cody Williams, Colin Hanlon, Corey Cott, Courtney Reed, David Burtka, Donna Vivino, Eden Espinosa, Ellyn Marsh, Emily Skeggs, Eric Anderson, Heidi Blickenstaff, Hunter Bell, James Brown III, James Monroe Iglehart, Jarrod Spector, Jeff Bowen, Jeremy Jordan, John Tartaglia, Joshua Henry, Justin Paul, Kate Reinders, Kyle Dean Massey, Laura Benanti, Laura Osnes, Lena Hall, Lesli Margherita, Liana Hunt, Lilla Crawford, Lindsay Chambers, Lindsay Mendez, Max von Essen, Melanie Moore, Rachel Bay Jones, Ricky Ubeda, Rob McClure, Ryan Steele, Santino Fontana, Sarah Greene, Seth Rudetsky, Stephanie J Block,  Stephen Bienskie, Susan Blackwell, Sydney Lucas, Tony Yazbeck, Tommy Bracco, & Will Swenson.


About Schmackary’s

Schmackary’s is a “uniquely gourmet” cookie company, located in the heart of the Theatre District on 45th and 9th Avenue in Hell’s Kitchen at 362 West 45th Street. Schmackary’s is known for its bountiful menu of rotating gourmet cookie flavors – currently boasting to have more cookie flavors than anywhere else on planet earth, there are over 70 unique cookie flavors in rotation and the list is always growing!  The store delivers throughout Manhattan and ships nationwide.  Schmackary’s has also been dubbed “the official cookie of Broadway” as their cookies are very popular with the Broadway community.  Schmackary’s also has a program online, allowing theatre fans to send their favorite Broadway stars cookies along with a personal note directly to the theatre. Schmackary’s will celebrate it’s store’s 5-year anniversary on May 16th, 2017.

About Broadway Cares/Equity Fights AIDS

Broadway Cares/Equity Fights AIDS helps ensure that the most vulnerable among us receive life-saving medication and health care, nutritious meals, counseling and emergency financial assistance. Broadway Cares awards annual grants to more than 450 AIDS and family service organizations nationwide and is the major supporter of the social service programs at The Actors Fund, including the HIV/AIDS Initiative, the Phyllis Newman Women’s Health Initiative and the Al Hirschfeld Free Health Clinic.

Event Coordination Contact

Rachel Lind –

Media Release Contact

Melina Abreu –

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