Every day this week we’ll have stars working behind our counter in support of Kids Night on Broadway!
Schedule of Broadway Talent
Monday: Murder For Two (4-5pm)
Tuesday: Once (3pm-5pm)
Wednesday: Avenue Q (4pm-6pm)
Thursday: Mamma Mia!, Gentleman’s Guide to Love and Murder (4pm-6pm)
Friday: Beautiful: The Carole King Musical (4pm-6pm)
Shows and talent subject to change- stay tuned for special guests each day!
Zachary “Schmackary”‘s 30th Birthday Bash at New World Stages TimeOut Lounge. Featured performances by Ellyn Marsh, Lesli Margherita, Cory Cott, Kate Rockwell, Lynsey Buckelew, Marti Cummings, Marissa Rosen, and Zachary as well as videos from staff, customers, Jen Cody and Hunter Foster, Mark Fisher Fitness, and Kristen Chenoweth!
Schmackary’s created the “King of New York” cookie in partnership with Newsies, Disney Theatrical, and Serino Coyne
Food Network’s 2013 Wine and Food Festival- Grand Tasting
Schmackary’s teamed up with BroadwaySpotted with a prize donation for their annual Broadway Cares / Equity Fights AIDS Broadway Flea Market scavenger hunt.
Auctioned a private baking lesson with Zachary Levi and Zachary “Schmackary” Schmahl for the 2013 Drama League Auction. The lesson received the most bids of all auction items and raised over $7000 for The Drama League.
InterContinental Times Square and Schmackary’s created an event where Zachary “Schmackary” taught a group of students from Rosies’ Theater Kids how to make two new flavors, Funfetti and Chocolate Explosion. The students then decorated their cookies with frosting and sprinkles and were able to take them home or enjoy them at the event.
Schmackary’s donated cookies for the 2013 National High School Musical Theater Awards (AKA The Jimmys or NHSMTAs). Cookies were donated for the participants and the hosts, Laura Osnes and Santino Fontana.
Broadway Bakes, a fundraising program we created this spring to raise money for Broadway Cares/ Equity Fights AIDS, raised over $8000 for BC/EFA. Broadway stars worked behind our counter for a week and donated their time, tips, and memorabilia from their shows in support. We also donated half of proceeds from that time window to Broadway Cares.
Broadway is all about dreaming big! Growing up in Lincoln, Nebraska, theatre was my passion and Broadway was my dream. In 2008, I moved to New York City to pursue that dream on a full-time basis. My life was filled with acting by day and making cookies at night to relieve stress and fuel my creativity. You see, my goal wasn’t to make good chocolate chip cookies – I wanted to try new things; experiment, create, and challenge myself to make something fresh and original. Soon, baking cookies became an obsession and with the encouragement and support of my friends and family, Schmackary’s was born. At first, I started by selling cookies from my Hell’s Kitchen apartment, and in a year our storefront at 45th & 9th opened in May 2012, with the goal of making incredible, interesting, and innovative gourmet cookies.
One year, thousands of smiles, and over $1 million in sales later, Schmackary’s has officially made it on Broadway! Thanks to my staff for caring, to Broadway for embracing us, and especially to all of our loyal customers for making our 1st year a huge success!
As Frank Sinatra says, “If you can make it here, you can make it anywhere.” Well stay tuned – because Schmackary’s has even bigger dreams for the future!
Watch out cupcakes, we’re coming to get you!
~ Zachary “Schmackary” Schmahl
Schmackary’s provided cookies for events surrounding Nikolai and the Others at Lincoln Center as well as cookies for the New York City Ballet Young Patrons Circle.
Provided cookies for the after party for Liza and Alan (Town Hall) and Liza Minnelli’s birthday party
Filming in Schmackary’s for Submissions Only Season 3 with Jeff Blumenkrantz, Kate Weatherhead, and Andrew Keenan-Bolger
Crowds of people waiting to try Schmackary’s cookies after Zachary “Schmackary” Schmahl’s TedX Broadway talk
Zachary “Schmackary” Schmahl gave a Ted Talk on his journey and relationship to the Broadway Community
Donated cookies for a cookie table at Trevor Project’s 2012 Fall Fete
Custom branded cookies for the premiere of The History Channel’s I Love the 1880’s
Shake and Bake event at Food Network’s 2012 Wine and Food Festival. Hosted by Whoopi Goldberg, Questlove, and Chef Art Smith at Yotel NYC. Featuring Pumpkin Spice and Candied Yam schmalls.
“Schmackary’s Cookies in Hell’s Kitchen supplied cookies with a shot of milk.”
“Intern-alumnus Maggie doesn’t want to share. If you haven’t had Schmackary’s cookies before, you’re missing out!”
Cooking demo in the Bloomingdales NYC kitchen. Audiences were taught to make Caramel Apple Crisp and Sweet Corn cookies.