Giving back is a big part of who we are. As a result, Schmackary’s supports numerous community events, charitable organizations, and non-profit companies in the New York City region. We focus on charities that support the arts and benefit the Broadway and theatrical community. Broadway was the first community to embrace us when we opened in May 2012 so we stick to those roots. Since our opening, we have donated thousands of cookies and dollars to local arts organizations and charitable groups.

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Examples of Our Work

Broadway Bakes

Broadway Bakes is Schmackary’s annual charity event in support of Broadway Cares / Equity Fights AIDS! Each May, some of the biggest names on Broadway work behind the Schmackary’s counters raising money for Broadway Cares / Equity Fights AIDS. Half the proceeds from cookie sales and 100-percent of the tips generated while the Broadway stars are working at Schmackary’s goes directly to Broadway Cares/Equity Fights AIDS. In the past 4 years, Schmackary’s Broadway Bakes event helped raise over $53,000 for Broadway Cares / Equity Fights AIDS.

Visit or check out the press below!


    The Princess Diaries: Backstage at Cinderella with Laura Osnes, Episode 11: Sugar Shock and Tony Fun!

  • Playbill

    Good Deeds at Schmackary’s and Behind-the-Scenes Smash Stories from Megan Hilty

  • Queerty

    NYC’s Schmackary’s Cookies Hosts the First Official Broadway Bakes 2013

  • Stagedoor Dish

    Broadway Bakes concludes a star-studded week with the Keenan-Bolgers, Pasek and Paul, and Adam Chanler-Berat

  • Broadway Spotted

    Broadway Bakes: The Highlights

  • BroadwayWorld

    Stage Tube- Newsies Cast Visits Broadway Bakes at Schmackary’s

  • Gotham Magazine

    Dining News

  • Broadway WorldStark Sands, Annaleigh Ashford, and More to Take Part in Broadway Bakes at Schmackary’s Cookies Now Through 5/31
  • Village VoiceWeekend Report
  • Stagedoor DishBroadway Bakes- Schmackary’s Celebrates It’s First Birthday With a Week of Cookies and Broadway Stars
  • Broadway SpottedLive Spot Cam at Schmackary’s- The Schedule
  • BroadwayWorldSchmackary’s Announces Broadway Bakes Week with Corey Cott, Laura Osnes, Jeremy Jordan, and More Working Behind the Counter

The Actor’s Fund

community actors fund 3

Donating cookies to Actor’s Fund Special Performances, as well as an active sponsor. Special Performances have included Cinderella, Motown, Newsies, Book of Mormon, Vanya & Sonia & Masha & Spike, Our Town, Chaplin, The Performers, The Mystery of Edwin Drood, The Heiress, Glengarry Glen Ross, Virginia Woolf, Annie, Once, The Book of Mormon, One Man Two Guvnors, Jersey Boys, Rock of Ages, Relatively Speaking, Wicked, Follies.

For more information on Special Performances please visit our friends at The Actor’s Fund.

Theater Development Fund

community tdf

Schmackary’s donated gift cards for 2013 Annual Raffle for TDF

The Drama League

Auctioned a private baking lesson with Zachary Levi and Zachary “Schmackary” Schmahl for the 2013 Drama League Auction. The lesson received the most bids of all auction items and raised over $7000 for The Drama League

Roundabout Theatre Company


Donated promotional free cookie cards to Roundabout for a HIPTIX event surrounding their production of The Unavoidable Disappearance of Tom Durnin. HIPTIX provides discounted tickets to Roundabout productions for 18-35 year olds. They also offer networking and events for this community group of over 40,000 members.

The Public Theater's Public Works

Schmackary’s provided cookies for The Public Theater‘s first Public Works performance of The Tempest this summer at The Delacorte Theater as part of Shakespeare in the Park. 

Camp Broadway

Schmackary’s donated cookies for the 2013 National High School Musical Theater Awards (AKA The Jimmys or NHSMTAs).

Visit some press below!

  • Camp Broadway
     This Week On Broadway: NHSMTA Hosts Laura Osnes and Santino Fontana Announced and more!
  • PlaybillLilla Crawford, Montego Glover, Telly Leung and More Celebrate High School Theatre as Jimmy Award Winners Are Announced on Broadway
  • Camp Broadway
    National High School Musical Theater Awards – The Jimmy’s

Rosie's Kids

Donated cookies to various Rosie’s Theater Kids events. Schmackary’s also hosted an event with InterContinental Times Square where a baking lessons was taught by Zachary to Rosie’s Kids. 


The Trevor Project

Provided cookies for The Trevor Project’s 2012 Fall Fete, as well as attending and serving cookies to guests. 

45th Street Block Association

Community 45th st block assoc

Schmackary’s has donated cookies to Block Association meetings as well as being an association member.

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